We are delighted to be working with our local charity Dimbleby Cancer Care. Sadly everyone knows or has been affected by someone with this dreadful disease, so we wanted to help as much as possible. We have created a new brand identity for them, together with a number of alternative strap lines options – for use on different occasions.
The charity was set up in 1966 following the untimely death at 52, from cancer, of Richard Dimbleby, one of Britain’s best loved broadcasters. Richard contracted cancer at a time when its mere mention was a taboo. His decision to go public did a huge amount to challenge and overcome this.
Richard’s early death shocked the nation. They wanted to mark their respect in some way, so Richard’s widow, Dilys, suggested they should send donations with which to set up a charity to support people with cancer. The response was huge, and thus the Richard Dimbleby Cancer Fund was established (its name was changed to Dimbleby Cancer Care in 2005).