Bates JPW Creative is delighted to kick-start 2015 with another new client win in the travel sector. No less than the UK’s largest travel association – ABTA.
ABTA represent travel agents and tour operators that sell £31.5 billion of holidays and other travel arrangements every year.
The association has been established over 60 years and their HQ is just across the River from our offices in Central London. They offer advice and guidance to the travelling public, as well as leading the travel industry in supporting high service standards and promoting responsible tourism both nationally and overseas.
We have been responsible for all their media planning and buying to encourage holiday bookings at the start of the new year for their Early Bird Campaign.
ABTA have approx 1,200 respected Members and represent around 5,000 shops and offices all over the United Kingdom.
“We are honoured to represent the UK’s oldest most respected travel association” said Fleur McNally – Business Development Director at Bates JPW Creative.
“We worked with the Bates JPW Creative team on our January advertising campaign to develop and deliver our media buying. The publications that the Bates JPW Creative team recommended 100% met our brief and we were delighted with the outcomes of the campaign. Alongside other activities, we believe the campaign helped to drive traffic to our website by 56% year-on-year. We will certainly be looking to repeat the campaign in the future.”
Senior Manager, Brand and Digital Communications
ABTA – The Travel Association